Competitor Analysis = Have vs. Haven’t
If you are astonished at your competitor success in form of monitory units and his acquiring of the top positions in the results page of a particular search engine, then it is the right time to do some root cause analysis. This root cause analysis is called competitor analysis. It’s a battle between have and haven’t. An efficient competitor analysis will help you to crack the successful strategies that your competitor have and you have not and apply them to your competitive advantage. 
Advantages given by an effective competitor analysis are:
• Identification of core competency for marketing campaign of your competitor and core weakness of your website.
• Identification of weakness of your competitor.
• A comprehensive analysis of the useful strategies of your competitor.
• Improvement of your work through the bad experience of your competitor.
In order to benefit from competitor analysis following are the areas in which competitor analysis should be done.
Link Building
link building is always a strong competitive advantage for any website. Though posting of various links in a website from a single website have not worth rather then several links from several websites. The links have grand relevancy when sourced from different sites and more rank upgrades with every page.
Keywords
The keywords play a significant role in shaping your internet competition. By analyzing the keywords of your competitor’s site, you can easily conclude which sites are your greatest rivals and what kind of prominent keywords they are using. In this manner you can examine that what rankings they are getting on search engines and what are the strengths and weaknesses of these sites. After getting all this information, you can easily modify contents and keyword phrases of your site and compete with your competitors in a better way.
A comprehensive Competition Analysis helps in determining the way to improve your site’s search engine visibility. Select a specialist Search Engine Optimization (SEO) Company with verified trustworthiness to help you with the Search Engine Optimization for your website.
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