SEO is an acronym for Search Engine Optimization. This process is used for the promotion of online business. In this process, the web page is structured in such a way so that it can be easily and swiftly accessed, read and indexed by the search engines. If a marketer follows a few easy and simple steps, he can gain online presence and reputation for the company's site.
The search engine optimization enables a marketer to promote the website of the company over the Internet. In this process, the content of the page should be keyword-rich so that its relevance is recognized by the robots and the content can be easily indexed. The keyword-rich content can become easily accessible for the target customers. An entrepreneur should first research and study the kind of keywords which match with the content of the web page. These keywords and phrases should closely relate to the business of an organization. For instance, if you are running a business of IT solutions, you should implement those keywords that best describe your product or IT business.
You need to have the meta tags in your website to optimize your site in a proper manner. Meta tags comprises of meta title, meta description and meta keywords. Meta title is the first tag. You can include keywords in this title tag. The search engine robots crawl the content of the web pages and give relevance to those title tags which are keyword rich. Do not stuff the phrases or words unnecessarily otherwise you may face the risk of your entire content being considered a Spam. The Meta Description Tag is a kind of Meta tag that describes the subject of your site. Meta keywords are used to have your all keywords in this. These are the most low priority tags but still we include them. Therefore, you can make your website accessible to the potential customers and gain online presence by following the right search engine optimization techniques.
44
For years, you have probably had a daily routine for shaving. But have you developed a system of building links?
No one pops out of bed each morning and races to the sink to shave. It is a tedious and potentially dangerous daily necessity. But without a daily shave, our appearance begins to get a little shabby.
Linking is the same way. Rare is the webmaster who jumps out of bed, races to his/her computer excited to find inbound links. Yet, no matter how optimized a site is, without inbound links it is never going to be found in the search engine results pages. Even established sites that buy traffic but don’t have something the visitors find worth while to link to are in the same boat.
Chances are good that you are like most people who build a few links here and there, but don’t really have an overall link building strategy.
When it comes to shaving you can almost automate the process by using an electric razor. Of course the shave is not as good as using a blade. Building links using an automated system is not as good as getting links manually either. No automated system can generate quality naturally built links that are on topic, vary the text, vary the source of the links or incorporate the dynamic aspects of social media.
There are also dangers involved in both shaving and linking. You would never think about taking an electric razor that’s plugged into an electrical outlet, into the shower. But you may not even know the dangers of linking to bad sites or what can happen when you try building your link base by cutting corners. Links to the wrong sites, using only one technique like reciprocal links, building links too quickly or getting caught buying links – can do damage to your sites reputation with the search engines.
Although there are new technologies like waterproof, electric razors that give a good shave, the best shave still comes from a hot towel and a straight razor in a professionals hand. This is also true about links. There are auto submission sites for articles, mass social book marking tools, link farms and link exchanges. But the best link base a site can have is consistently built one link at a time by people who understand their industry, their business, their customers and make common sense decisions about how and where to get links.
A good link building strategy involves two things. Time and consistency. The more time you consistently put into generating links and cultivating relationships on line the better off your site will be in the long run.
Here are ten steps to get you started.
1. Buy a listing in a couple of the best directories. Yahoo, Business.com (B2B sites only), Best of the web and submit to DMOZ. This will cost you almost $600.00 but you will gain at least 10 permanent links spread out over several domains.
2. Search Google for the top 100 ranking sites for your most important keyword. Do some research and create n article that you can offer in trade for a link. Get a link even if you have to buy it. If you do have to buy a link deal directly with the web site and not from a link broker. Google has been cracking down on sites that buy/sell links. Work this strategy and set a goal of getting one new link this way per week.
3. Create a blog and create links from your posts back to your site. Try to post 2-3 times each week.
4. Submit your blog to Blog. Directories like blogcatalog.com, eatonweb.com ($34.95 to add your blog) blogflux.com etc. Google “blog directory” for more places to submit to.
5. Write and submit an article to a couple of the major article directories. Start with EzineArticles.com, articlecity.com and amazines.com. Google “article directory” for more places to submit to.
6. Find something exciting about your business to write about. Write a press release and send it out through PRweb.com. Spend at least $220.00 and you will get at least 2 links but more than likely 10’s if not hundreds.
7. Create a profile at exact solutionz the field “websites” use the search term that you want your site to be found under instead of the default “my website” You can add up to three links.
8. Set up a lens at squidoo.com. Your lens will allow you to create links to your profiles and sites.
9. Every time you establish a new link set a social book mark to the page it is on. There are hundreds of social book marking sites. Start with delic.io.us, backflip.com, furl.com and ma.gnolia.com Google “social bookmarks” for more. Spend some time searching for people to connect with.
10. Ask everyone you are connected with at exact solutionz to comment on your latest blog post.
The daily ritual of shaving only takes a few minutes each day. Linking will eat up as much time as you will dedicate to it. But if you skip shaving or link building for very long you will start to look like a bum.
No one pops out of bed each morning and races to the sink to shave. It is a tedious and potentially dangerous daily necessity. But without a daily shave, our appearance begins to get a little shabby.
Linking is the same way. Rare is the webmaster who jumps out of bed, races to his/her computer excited to find inbound links. Yet, no matter how optimized a site is, without inbound links it is never going to be found in the search engine results pages. Even established sites that buy traffic but don’t have something the visitors find worth while to link to are in the same boat.
Chances are good that you are like most people who build a few links here and there, but don’t really have an overall link building strategy.
When it comes to shaving you can almost automate the process by using an electric razor. Of course the shave is not as good as using a blade. Building links using an automated system is not as good as getting links manually either. No automated system can generate quality naturally built links that are on topic, vary the text, vary the source of the links or incorporate the dynamic aspects of social media.
There are also dangers involved in both shaving and linking. You would never think about taking an electric razor that’s plugged into an electrical outlet, into the shower. But you may not even know the dangers of linking to bad sites or what can happen when you try building your link base by cutting corners. Links to the wrong sites, using only one technique like reciprocal links, building links too quickly or getting caught buying links – can do damage to your sites reputation with the search engines.
Although there are new technologies like waterproof, electric razors that give a good shave, the best shave still comes from a hot towel and a straight razor in a professionals hand. This is also true about links. There are auto submission sites for articles, mass social book marking tools, link farms and link exchanges. But the best link base a site can have is consistently built one link at a time by people who understand their industry, their business, their customers and make common sense decisions about how and where to get links.
A good link building strategy involves two things. Time and consistency. The more time you consistently put into generating links and cultivating relationships on line the better off your site will be in the long run.
Here are ten steps to get you started.
1. Buy a listing in a couple of the best directories. Yahoo, Business.com (B2B sites only), Best of the web and submit to DMOZ. This will cost you almost $600.00 but you will gain at least 10 permanent links spread out over several domains.
2. Search Google for the top 100 ranking sites for your most important keyword. Do some research and create n article that you can offer in trade for a link. Get a link even if you have to buy it. If you do have to buy a link deal directly with the web site and not from a link broker. Google has been cracking down on sites that buy/sell links. Work this strategy and set a goal of getting one new link this way per week.
3. Create a blog and create links from your posts back to your site. Try to post 2-3 times each week.
4. Submit your blog to Blog. Directories like blogcatalog.com, eatonweb.com ($34.95 to add your blog) blogflux.com etc. Google “blog directory” for more places to submit to.
5. Write and submit an article to a couple of the major article directories. Start with EzineArticles.com, articlecity.com and amazines.com. Google “article directory” for more places to submit to.
6. Find something exciting about your business to write about. Write a press release and send it out through PRweb.com. Spend at least $220.00 and you will get at least 2 links but more than likely 10’s if not hundreds.
7. Create a profile at exact solutionz the field “websites” use the search term that you want your site to be found under instead of the default “my website” You can add up to three links.
8. Set up a lens at squidoo.com. Your lens will allow you to create links to your profiles and sites.
9. Every time you establish a new link set a social book mark to the page it is on. There are hundreds of social book marking sites. Start with delic.io.us, backflip.com, furl.com and ma.gnolia.com Google “social bookmarks” for more. Spend some time searching for people to connect with.
10. Ask everyone you are connected with at exact solutionz to comment on your latest blog post.
The daily ritual of shaving only takes a few minutes each day. Linking will eat up as much time as you will dedicate to it. But if you skip shaving or link building for very long you will start to look like a bum.
You need to focus on two important things:
- get TARGETED traffic to your site – not just any visitors, but visitors who are likely to be interested in your products (so avoid those 100,000-hits-for-$29.99 types of schemes)
- CONVERT those visitors into buyers – given that you worked so hard to get those visitors, make sure that they buy
You can use pay per click advertising in the search engines to reach audiences looking for your products. You can use Google Adwords or Yahoo
Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:
1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement – if visitors love your content, then they will go back and spread the word to others.
2. Make it easy for users to recommend your site. Viral marketing is very important — and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!
Recommend Site Scripts (various)
Big Nose Bird Recommend this Site
CGI Resource Index
Hostscripts
3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.
If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.”
4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.
5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.
Here is a comprehensive list of where to submit your articles
6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article ” How To Sell More on the Web: 30 Tips To Increase Conversion Rates For An Ecommerce Site ” for tips on how to improve your conversion rates.
7. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:
Craigslist
Google Base
Classifieds for Free…
Text Link Exchange
Recycler.com
Yahoo Classifieds
US Free Ads
Want to make links that work and draw business to your site? Here is how to do just that and to be able to do it right.
Here are 5 easy link building steps:
1. Building Your Link Campaign
Remember that when link building that it is going to take time and commitment on your part. Taking the time to learn how to do this will result in a high quality campaign that will bring success to your.
2. It’s About Quality, Not Quantity!
This is important information to remember when link building. It is not how many links that you have on your site, it is how many high quality links that you have on there. One quality link makes up for 17 subpar quantity links.
3. Content Needs To Sparkle!
Writing an link needs to have quality content linked to it in order to be believable. This quality content will help you to build a quality link with a good connector to a quality website. This is another example of a wonderful link building.
4. A Quality Link Is Not Just A Link From A High Quality Site
Bear in mind that a quality link is not always a link from a high quality site. See if you can get a link from a website that has your keywords in it. Link always to external sites that pertain to the subject in question.
5. Choose A Website That Is Built Around Your Keywords
A link built around say business will not be promoted like one that is a doctor’s office. They are two different things and will be promoted differently. This is why choosing one around your keywords pays off. This is another link building technique to know.
Here are 5 easy link building steps:
1. Building Your Link Campaign
Remember that when link building that it is going to take time and commitment on your part. Taking the time to learn how to do this will result in a high quality campaign that will bring success to your.
2. It’s About Quality, Not Quantity!
This is important information to remember when link building. It is not how many links that you have on your site, it is how many high quality links that you have on there. One quality link makes up for 17 subpar quantity links.
3. Content Needs To Sparkle!
Writing an link needs to have quality content linked to it in order to be believable. This quality content will help you to build a quality link with a good connector to a quality website. This is another example of a wonderful link building.
4. A Quality Link Is Not Just A Link From A High Quality Site
Bear in mind that a quality link is not always a link from a high quality site. See if you can get a link from a website that has your keywords in it. Link always to external sites that pertain to the subject in question.
5. Choose A Website That Is Built Around Your Keywords
A link built around say business will not be promoted like one that is a doctor’s office. They are two different things and will be promoted differently. This is why choosing one around your keywords pays off. This is another link building technique to know.
Congress is headed toward landmark votes on whether to allow gays to serve openly in the military.
The House of Representatives was expected to vote as early as Thursday on a proposal by Rep. Patrick Murphy, a Democrat who served in the Iraq war, that would repeal the 1993 law known as "don't ask, don't tell."
The legislation - a compromise struck with the White House and agreed to by the Defense Department - would give the military as much time as it wants before lifting the ban.
Under the bill, the president, defense secretary and chairman of the Joint Chiefs of Staff must first certify that the new policy won't hurt the military's ability to fight.
"We need to get this done, and we need to get it done now," said Murphy.
Also as early as Thursday, the Senate Armed Services Committee was expected to take up an identical measure, proposed by Sens. Carl Levin, a Democrat, and Joe Lieberman, an Independent.
As in the House, the Senate provision would be tucked into a broader bill that is expected to win broad support authorizing hundreds of billions of dollars for the troops.
Supporters said this week the Senate panel had enough votes to pass the bill after key holdouts announced they would swing behind it.
Nelson said a provision in the billing giving the military the power to decide on the details of implementing the policy was key to his support because it "removes politics from the process" and ensures repeal is "consistent with military readiness and effectiveness."
Advocates hoped the momentum in the Senate would carry over to the House, where several conservative Democrats threatened to oppose the massive defense spending bill if it included the repeal provision.
Defense Secretary Robert Gates has said he supports repeal but would prefer that Congress wait to vote until he can talk to the troops and chart a path forward. A study he ordered is due on Dec. 1.
"With Congress having indicated that is not possible, the secretary can accept the language in the proposed amendment," said Pentagon press secretary Geoff Morrell.
The service chiefs this week urged the panel not to vote until the Pentagon could complete a survey of military personnel on the issue.
"The value of surveying the thoughts of Marines and their families is that it signals to my Marines that their opinions matter," Marine Commandant James Conway wrote in a letter to Sen. John McCain of Arizona, the panel's top Republican.
Adm. Mike Mullen, the nation's top uniformed officer and chairman of the Joint Chiefs of Staff, told graduating Air Force Academy cadets Wednesday that they need to support a changing military.
Mullen didn't speak directly about the "don't ask, don't tell" policy. But the chairman, who has said that the policy unfairly forces troops to lie, said service members should question convention.
"Few things are more important to an organization than people who have the moral courage to question the direction in which the organization is headed and then the strength of character to support whatever final decisions are made," Mullen said.
The House of Representatives was expected to vote as early as Thursday on a proposal by Rep. Patrick Murphy, a Democrat who served in the Iraq war, that would repeal the 1993 law known as "don't ask, don't tell."
The legislation - a compromise struck with the White House and agreed to by the Defense Department - would give the military as much time as it wants before lifting the ban.
Under the bill, the president, defense secretary and chairman of the Joint Chiefs of Staff must first certify that the new policy won't hurt the military's ability to fight.
"We need to get this done, and we need to get it done now," said Murphy.
Also as early as Thursday, the Senate Armed Services Committee was expected to take up an identical measure, proposed by Sens. Carl Levin, a Democrat, and Joe Lieberman, an Independent.
As in the House, the Senate provision would be tucked into a broader bill that is expected to win broad support authorizing hundreds of billions of dollars for the troops.
Supporters said this week the Senate panel had enough votes to pass the bill after key holdouts announced they would swing behind it.
Nelson said a provision in the billing giving the military the power to decide on the details of implementing the policy was key to his support because it "removes politics from the process" and ensures repeal is "consistent with military readiness and effectiveness."
Advocates hoped the momentum in the Senate would carry over to the House, where several conservative Democrats threatened to oppose the massive defense spending bill if it included the repeal provision.
Defense Secretary Robert Gates has said he supports repeal but would prefer that Congress wait to vote until he can talk to the troops and chart a path forward. A study he ordered is due on Dec. 1.
"With Congress having indicated that is not possible, the secretary can accept the language in the proposed amendment," said Pentagon press secretary Geoff Morrell.
The service chiefs this week urged the panel not to vote until the Pentagon could complete a survey of military personnel on the issue.
"The value of surveying the thoughts of Marines and their families is that it signals to my Marines that their opinions matter," Marine Commandant James Conway wrote in a letter to Sen. John McCain of Arizona, the panel's top Republican.
Adm. Mike Mullen, the nation's top uniformed officer and chairman of the Joint Chiefs of Staff, told graduating Air Force Academy cadets Wednesday that they need to support a changing military.
Mullen didn't speak directly about the "don't ask, don't tell" policy. But the chairman, who has said that the policy unfairly forces troops to lie, said service members should question convention.
"Few things are more important to an organization than people who have the moral courage to question the direction in which the organization is headed and then the strength of character to support whatever final decisions are made," Mullen said.
One gleans a lot about Punjabi, Paris-based fashion designer Mehmood Bhatti by paying attention to him speaking in different languages. His belligerent nature comes across when he barks in simple Urdu to the hotel operator complaining about the air-conditioning. His savoir faire is felt when he speaks to a Parisian friend over the telephone in faultless French; while his almost innocent persona bubbles when he speaks to me in his almost painful English.
Much has already been documented about Bhatti’s almost Dickensian rise from “a not privileged life” in Lahore to the epicentre of the fashion capital of the world: Paris.
After graduating from Government College Lahore in 1977 he winged it to Paris to study for an MBA degree “without any money. I had zero times zero times zero money. I slept under the Metro. I looked through the garbage for food.” However, he soon found employment at the now defunct retail boutique Mages, first as a cleaner, then a packager, working his way up to become a gregarious salesman. He knew he had the gift of the gab and street smarts, and in three short years he opened his own retail outlet in 1980.
Hence this trip to Pakistan. Bhatti is visiting, first to touch base with his somewhat cloudy, impalpable and decidedly unembraced roots, but also to prepare for a three-city fashion tour to celebrate his 25 years in fashion, an event that will culminate with a large party in Paris.
“I will return on March 13, 2005, and will have a fashion show in Lahore on March 15; Islamabad on March 17, and finally in Karachi on March 19.”
Bhatti will employ Parisienne cabines (runway models) with “hair and make up people and the choreographer also coming from Paris.” All proceeds from the show will be donated to the Umeed-i-Noor charity.
The past year has been quite an eventful and prestigious one for Bhatti. On March 23, 2004 Bhatti received the Sitara-i-Imtiaz, the highest honour bestowed to a civilian. “I felt very good receiving this honour. It was a very important milestone for me. You
receive it once but it stays with you for a lifetime. It has given me the incentive to work even harder for and in Pakistan.” He has already embarked on a slew of charitable endeavours in the form of creating scholarships at the National College of the Arts (NCA); three in the Fine Arts department at Punjab University; and one at the Pakistan School of Fashion Design (PSFD).
“The Minister of Commerce, Humayoun Akhtar, suggested I open up a fashion institute in Pakistan and this is another of my long-term ventures. I would employ foreign teachers trained at ES Mode (a prestigious French fashion school).” Bhatti also remains an Honorary Investment Councilor of Pakistan in France.
Much of Bhatti’s early life has been documented in his autobiography, Paris Mein Doosra Janam (Another Life in Paris) and the docu-film La Verite Si Je Mens (The Truth If I Lie).
“My second autobiographical book will be published very soon.”
What does this second tome include? “It’s a secret. If I tell people what it’s about then no one will want to buy it,” he laughs. It may, however, include episodes of the downward spiral and final dissolution of Bhatti’s 13-year marriage, four years ago, to his US born, Native American wife, Denise, a former Chanel model.
“We’re still very good friends. She lives in the US and still works in fashion,” he explains. “But I don’t ask her too much about her new life.” Mehmood and Denise have two children; a 14-year-old son, Shiraz, and a 10-year-old daughter, Alicia. “What I liked about my marriage was that my wife was very involved in my fashion business. I don’t like the concept of Pakistani marriages where parents arrange for two people to get together to share intimacies without really getting to know each other intellectually beforehand. It’s very important for couples to work, holiday, and have fun together.”
So is a second marriage on the horizon? Perhaps this time someone from Pakistan?
He muses and then replies, “I don’t know.”
Much has already been documented about Bhatti’s almost Dickensian rise from “a not privileged life” in Lahore to the epicentre of the fashion capital of the world: Paris.
After graduating from Government College Lahore in 1977 he winged it to Paris to study for an MBA degree “without any money. I had zero times zero times zero money. I slept under the Metro. I looked through the garbage for food.” However, he soon found employment at the now defunct retail boutique Mages, first as a cleaner, then a packager, working his way up to become a gregarious salesman. He knew he had the gift of the gab and street smarts, and in three short years he opened his own retail outlet in 1980.
Hence this trip to Pakistan. Bhatti is visiting, first to touch base with his somewhat cloudy, impalpable and decidedly unembraced roots, but also to prepare for a three-city fashion tour to celebrate his 25 years in fashion, an event that will culminate with a large party in Paris.
“I will return on March 13, 2005, and will have a fashion show in Lahore on March 15; Islamabad on March 17, and finally in Karachi on March 19.”
Bhatti will employ Parisienne cabines (runway models) with “hair and make up people and the choreographer also coming from Paris.” All proceeds from the show will be donated to the Umeed-i-Noor charity.
The past year has been quite an eventful and prestigious one for Bhatti. On March 23, 2004 Bhatti received the Sitara-i-Imtiaz, the highest honour bestowed to a civilian. “I felt very good receiving this honour. It was a very important milestone for me. You
receive it once but it stays with you for a lifetime. It has given me the incentive to work even harder for and in Pakistan.” He has already embarked on a slew of charitable endeavours in the form of creating scholarships at the National College of the Arts (NCA); three in the Fine Arts department at Punjab University; and one at the Pakistan School of Fashion Design (PSFD).“The Minister of Commerce, Humayoun Akhtar, suggested I open up a fashion institute in Pakistan and this is another of my long-term ventures. I would employ foreign teachers trained at ES Mode (a prestigious French fashion school).” Bhatti also remains an Honorary Investment Councilor of Pakistan in France.
Much of Bhatti’s early life has been documented in his autobiography, Paris Mein Doosra Janam (Another Life in Paris) and the docu-film La Verite Si Je Mens (The Truth If I Lie).
“My second autobiographical book will be published very soon.”
What does this second tome include? “It’s a secret. If I tell people what it’s about then no one will want to buy it,” he laughs. It may, however, include episodes of the downward spiral and final dissolution of Bhatti’s 13-year marriage, four years ago, to his US born, Native American wife, Denise, a former Chanel model.
“We’re still very good friends. She lives in the US and still works in fashion,” he explains. “But I don’t ask her too much about her new life.” Mehmood and Denise have two children; a 14-year-old son, Shiraz, and a 10-year-old daughter, Alicia. “What I liked about my marriage was that my wife was very involved in my fashion business. I don’t like the concept of Pakistani marriages where parents arrange for two people to get together to share intimacies without really getting to know each other intellectually beforehand. It’s very important for couples to work, holiday, and have fun together.”
So is a second marriage on the horizon? Perhaps this time someone from Pakistan?
He muses and then replies, “I don’t know.”
Fat Princess is really, really good. I've be sitting here trying to come up with some clever/funny way to open this review -- you know, something playing off the name, a cake joke, etc. -- but the truth is that this game deserves more than that kind of crap. Fat Princess is pretty, engaging, deep, and fun. It's a stellar release for the PlayStation Network that has one or two flaws but should be tried by just about everyone out there.That's right; I opened with the closing. Weird, right?
Anyway, if you're just joining us, Fat Princess is built for 32-player multiplayer mayhem. There are multiple modes, but the core gameplay revolves around kidnapping some cake-loving princesses and the never-ending war between the red kingdom and the blue kingdom. See, when you start a game of Rescue the Princess, the main mode in the title, you'll begin in your castle but your princess will be in the opposing castle. Your goal is to march across one of the game's eight maps, grab your princess, bring her home, and keep her and the opponent's princess there long enough to win the game.
Subscribe to:
Posts (Atom)