A lot of people who are well known as SEOs spend too much time on self promotion and not enough time on business development. BTW I would classify myself as being in that camp, though I have been slowly migrating since meeting my wife ;)
So much of SEO stuff is sorta ego in place of performance IMHO. And the problem when you hire top SEOs is that even if they have a strong brand and do great work on their own sites, the market pricing for services tends to be so dysfunctionally under-priced that...
* it is mostly an exercise in back patting to even do any client services after you have a good amount of capital, cashflow, and leverage online
* even if you think you are hiring one of the best SEOs you still rarely get to work with them because the people who are out there being really well known are by and large lead generation tools for the company, and the bigger the company is the more likely you are to have an intern servicing your account
Getting serious cashflow out of servicing the SEO market is akin to squeezing water out of a rock, especially when compared against running your own websites.
To me, the measure of an SEO's success is not in their knowledge, but in their ability to leverage their knowledge to build cashflow. I know money isn't everything, but we live in a world where the algorithms grow more complex every day. So each day you are working for less than your market value is a day closer you are to being broke!
Spamming and jamming can get you some paydays, but its not easy to *consistently* pull down 7 or 8 figures a year in profit if you are not building at least 1 or 2 properties with serious staying power and momentum behind them.
Given the complexity of SEO and the lack of liquidity in the SEO market I think that by and large the best SEOs who generate the greatest profits derive most of their profits from publishing. Given that I thought I would highlight some of the people who I would view as top SEOs (and why).
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